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promote [ pro·mote ]

[
US
prəˈməʊt ]
[
UK
prəˈməʊt ]
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Verb

1. Support or actively encourage (a cause, venture, etc.); further the progress of.

Do you promote recycling as a form of responsible waste disposal?

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2. Give publicity to (a product, organization, or venture) so as to increase sales or public awareness.

No one can promote American products better than Americans.

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3. Attempt to ensure the passing of (a private Act of Parliament)

Private Bills are promoted by organisations that want specific powers.

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4. Raise (someone) to a higher position or rank.

she was promoted to General Manager

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5. Transfer (a sports team) to a higher division of a league.

We have studied the records of the teams who were promoted before us.

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6. Exchange (a pawn) for a more powerful piece of the same colour, typically a queen, when it reaches the opponent's end of the board.

Player ‘B’ then shows that he can checkmate with the bishop against an unskilled player if the pawn is promoted to an opposite color bishop.

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7. Enable (a relatively low card) to win a trick by playing off the higher ones first.

In these types the numerals all rank in the same direction, but in the trump suit the normally lowest card is still promoted to second highest.

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8. (of an additive) act as a promoter of (a catalyst).

Topical steroids can reduce inflammation, while ascorbic acid may promote collagen synthesis following alkali exposure.

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Origin

1. Late Middle English from Latin promot- ‘moved forward’, from the verb promovere, from pro- ‘forward, onward’ + movere ‘to move’.

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